QUALITATIVE METHODOLOGY

Computer-Assisted Personal Interviewing (CAPI)

Case Study 13: CAPI - AI Implementation in B2B Supply Chains (India and UAE)

Problem

A logistics company wanted insights into AI's role in optimizing supply chains in India and UAE. The target audience included supply chain managers in companies with over $1 billion in revenue.

Solution

Mindsforest conducted 300 face-to-face interviews using CAPI methodology. Interviewers visited participants in their offices to gather in-depth data on AI integration, challenges, and operational benefits.

Result

The client gained region-specific insights into how AI enhances supply chain efficiency, enabling them to refine their offerings.

Case Study 14: CAPI - B2C Trends in Organic Food Consumption (Germany)

Problem

A consumer goods brand wanted to study organic food consumption in Germany. The audience included consumers who buy organic products regularly.

Solution

Mindsforest conducted 400 in-person interviews with pre-screened respondents, using a structured questionnaire to assess purchasing behavior, motivations, and barriers.

Result

The client leveraged the findings to design marketing strategies aligned with consumer values.

Case Study 15: CAPI - Physician Feedback on Medical Devices (USA and UK)

Problem

A medical device manufacturer needed feedback from physicians using their diagnostic devices in the USA and UK.

Solution

Mindsforest deployed a team of trained interviewers to conduct 250 face-to-face interviews with specialists, collecting feedback on usability and patient outcomes.

Result

The client identified areas for improvement and innovation, boosting product appeal in key markets.

Case Study 16: CAPI - Patient Perspectives on Preventive Care (India)

Problem

A healthcare provider aimed to understand patient attitudes toward preventive care in India.

Solution

Mindsforest facilitated 350 face-to-face interviews with patients visiting clinics, exploring their awareness, barriers, and expectations regarding preventive healthcare.

Result

The insights helped the provider develop targeted awareness campaigns to improve preventive care adoption.

Case Study 17: CAPI - Retail Consumer Behavior for Smart Home Devices (USA)

Problem

A smart home device manufacturer wanted to explore retail consumer behavior in the USA.

Solution

Mindsforest conducted 500 in-person interviews at retail stores, collecting real-time feedback on purchasing decisions, product preferences, and pricing strategies.

Result

The findings supported the brand’s efforts to optimize in-store promotions and product placement strategies.

Case Study 18: CAPI - Tourism Trends in Luxury Travel (France)

Problem

A luxury travel agency wanted to explore trends among affluent travelers in France.

Solution

Mindsforest conducted 400 face-to-face interviews with affluent consumers, collecting insights on travel destinations, preferences, and spending patterns.

Result

The client gained insights that enabled them to tailor their marketing campaigns for high-value clients.